Marketing collateral has changed over the years. Two decades ago, all you needed to boost your marketing efforts were a couple of brochures and a few flyers. Nowadays, the options can seem endless. Marketing collateral describes a compilation of different media types, which is used to help improve the sales of a product or service. In the past, the term “marketing collateral” was mainly associated with brochures that were used to support the sales process. But today, companies use marketing collateral to inform potential customers about their products or services, so this term now refers to both offline and online media.

With so much attention being given to online marketing strategies, there is a tendency to neglect the quality of marketing collateral. At Gideons, we know better than to ignore our client’s collateral. Despite what you may hear marketing collateral still lands sales, especially when it is intelligently coordinated with your company’s other online and offline marketing efforts.Technology hasn’t erased the need for quality collateral. If anything, it’s made the need for quality collateral even more important by reinforcing the branding and messaging that form the foundation of a solid strategy. At Gideons our team of seasoned marketing specialists partners with our clients to design high impact marketing collateral that integrates with your company’s strategic goals and processes.