New ideas always have a lot of uncertainty involved and little data to back them up. Thus, prioritizing ideas and making decisions on which ones to implement right away, which ones to test or pilot, which ones to keep for later, and which ones to outright discard, will often put you in a bit of a pickle. Evaluating new ideas is one of the most challenging parts of the job for any manager or executive. The evaluation of ideas is one of the most complex and demanding tasks in idea management, innovation management as well as in the management of digital transformation in a company. The challenge is to filter out ideas that are within strategic search fields, that are not too obvious but also not unrealistic.

Successful ideas are within a narrow range. In practice, this is the challenge you face: You are in the phase of idea generation. You have ideas for organizational innovation, new products or digital buiness models. But which ones are the best? Which ones should you pursue? This question is more complex than you think. In addition, evaluating ideas is also an important factor in both successful idea management and innovation management. This is where we at Gideons play a major role in evaluating your ideas and helping you choose the right ones.